Presentation given for the “Seminar of Cooperation between Chinese and Brazilian businesses”, which occurred on 26 November 2002, during the “The Chinese Exhibition of Engineering, Technology and Complete Equipment” in the “Expo-Center Norte, pavilhão Branco”, São Paulo, SP, Brasil, these events were sponsored by the Chinese Ministry of Exterior Commerce and Economic Cooperation, organised by Genertec International Advertising and Exhibition Co., Ltd, and co-organised by the China Brasil Investments Development Commercial Ltd.